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Case Studies

 

Bicycle Retailer Successfully Tracks Sale Promotion Using Floor Sensors

A Bicycle Retailer was planning a 1-night “push” sale from 5pm - 8pm on a Thursday early in their season, offering guests a $20 in-store coupon without a purchase minimum. The Retailer wanted to know how effective their marketing strategy was at getting shoppers in the door.  

What You'll Learn:

  1. The effectiveness of “push” strategy sale promotion
  2. Traffic increase during sale compared to average Thursday traffic
  3. Highest traffic hour during evening sale

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