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Case Studies

 

High-Involvement Goods Retailer Analyzes In-Store Traffic & Behavior During Sale

A high-involvement goods Retailer planned a 5-day sale from a Thursday through Monday to showcase new products and accessories at the beginning of the season. The Retailer wanted to understand whether or not their marketing efforts and promotions of the sale would effectively drive more people to the store.

What You'll Learn:

  1. How to benchmark daily traffic
  2. Most effective days of 5 day sale
  3. How to decrease "hesitations" at entrance

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