optimize floor plans, increase conversions, take action on insights
Retail stores receive dozens to hundreds up to thousands of visitors a day, but how can they track how many people actually entered their store? Sales can only tell you so much about store performance, and requires context to understand how well customers are converting.
Scanalytics measures 100% of foot traffic at retail entrances to help brands understand trends in consumer traffic. The data is collected anonymously through intelligent floor sensors, and can be easily and affordably deployed in any unique location. Directly compare sales to daily entrances to create actionable goals for your brand. Entrance analytics benefits include:
Retail Product Displays
With approximately 95% of new products failing each year, retailers need to put heavy emphasis on customer adoption at the store level to mitigate costs and increase focus on high-interest items. Retailers are left in the dark in-stores, as they’re not able to analyze the path-to-purchase as effectively as their online storefront.
Scanalytics measures foot traffic to the exact step to help brands understand how many people engaged with a specific product or message. The data is collected anonymously through intelligent floor sensors, and can be easily and affordably deployed in any unique location. The technology also measures duration and can tell you exactly how long people engage to optimize the experience in that decision-making moment. Engagement analytics benefits include:
Retail Pop-Up Stores
Pop-up stores are rapidly growing in popularity, but brands have no way to gauge campaign effectiveness outside of sales and sign-ups. Existing technologies such as cameras and beacons are too complex to install and expensive to deploy for temporary periods, and retailers are looking for a plug-and-play tool that can be as flexible as their setup. In pop-up applications, the retailer is bringing their product directly to its target market, which represents a significant opportunity to identify trends in behavior that’s being wasted due to lack of solution.
Scanalytics has developed a plug-and-play floor sensor platform that can be deployed anywhere with a physical footprint. The technology daisy-chains together creating a custom map of your floor and measures 100% of visitor foot traffic anonymously. Brands are now able to capture their on-the-go customer experiences, and extract valuable insights for continuous improvement of efficiency and promotional strategy. Pop-up analytics benefits include:
Kiosks are becoming fastly adopted across almost every industry, as they’re able to provide users with quick access to information without the human capital expense. A huge problem kiosks have is that while the digital software captures analytics on the touchscreen experience, they have significant trouble differentiating users to sessions. This occurs when a user departs a kiosk without ending their session, and a new user approaches and “piggybacks” off of the previous users experience. This has had a dramatic effect in both consumer privacy, in consumers leaving account information up (ATM’s) and user experience, as the platforms are designed on the assumption that a user begins on the home page. This can result in a user missing information and conversion opportunities, which leads to shorter engagement times.
Scanalytics intelligent floor sensors measure 100% of foot traffic in physical locations, and provide an open API to integrate any digital technologies for collaborative interactivity and analysis. Make the most out of your kiosk investment by understanding every step in the user's experience to improve service and efficiency. Kiosk analytics benefits include:
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