Bicycle Retailer Successfully Tracks Sale Promotion Using Floor Sensors
A Bicycle Retailer was planning a 1-night “push” sale from 5pm - 8pm on a Thursday early in their season, offering guests a $20 in-store coupon without a purchase minimum. The Retailer wanted to know how effective their marketing strategy was at getting shoppers in the door.
What You'll Learn:
The effectiveness of “push” strategy sale promotion
Traffic increase during sale compared to average Thursday traffic