A major Senior Healthcare Org. used Scanalytics floor sensors to measure attendee traffic patterns, popularity of their Promo Booth, and attendee navigation at their annual event. Floor Sensors were placed at the Venue entrance, Ballroom entrance, the Concierge Desk, and the Promo Desk to analyze behavior at key areas in the event.
What You'll Learn:
- Total traffic and average engagement time of Promo Booth visitors
- Attendance breakdown at each session
- High-traffic areas that can be offered to exhibitors at a premium price