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Case Studies


Pop-Up Store Analyzes College Campus vs. Outdoor Mall Foot Traffic

A Cosmetics Brand wanted to measure interest in their outdoor pop-up store campaign, which took place at two different locations and over two days. The Brand desired to learn how many visitors they received throughout the duration of each day and the average occupancy of the pop-up store.

What You'll Learn:

  1. How long visitors spent on average in the pop-up 
  2. Average occupancy of the space
  3. Highest and lowest traffic times by location type

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