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Team Scanalytics

About Us

Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors and a device-agnostic predictive analytics platform. The advanced algorithms translate consumer foot traffic into actionable data for real-time and historical access to the evolving trends in physical spaces. Using the floor sensor technology, businesses capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI for their locations. With over 80 million impressions to date, Scanalytics has deployed SoleSensors across North America, Europe, Southeast Asia and Australia.

Founded in 2012, it all began when Joe Scanlin was shopping at a retail store and became interested in the methodologies in which companies with a physical footprint could understand human behavior. “The orientation of how I was standing, how long I was there, what I was looking at, the time of day; this told a story that I was giving them but no one was tracking,” says Scanlin.

It did not take long for a solution to come. Scanlin set to work developing the first version of what's now known as the SoleSensor, a smart floor sensor that measures 100% of foot traffic in physical spaces, and also tracks behaviors such as dwell time, turnover, and patience rates. Scanlin states, “our tools help businesses understand key points such as how long someone was standing in front of a product, and how that relates to their level of interest in purchasing it.”


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Co-Founder and CEO of Scanalytics Inc. 

Introducing the concept of applying neuroscience and technology to the built environment, Joe has pioneered advancements in intelligent physical space technology such as studying the impact of environmental stimuli changes on customers in a physical space.

Joe applies equal attention to optimum health and vitality with a combined practice of biohacking ... "hacking" the body's biology to feel one's best ... and jiu jitsu


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Building on an accomplished senior executive career in the wireless industry where she led engineering, finance, sales, marketing and other cross-functional teams, Kathy is applying her leadership and strategic visioning experience to the success of Scanalytics.

A member of the Scanalytics Cycling Team, you may spot her cycling around the 3rd Ward. She is a connoisseur of fine wine who chooses to savor every moment. 


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From the scale of single bytes to big datasets spanning hundreds of terabytes, David is comfortable with data. He received a Doctorate in Physics from the U of Illinois Urbana-Champaign and worked as a research Post-Doc at the UW - Madison. 

David completed the Wisconsin Entrepreneurial Bootcamp program and has traveled extensively studying subatomic muon particles - recently used to reveal a hidden void in an Egyptian pyramid.  


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Director of Sales Operations

Laurie leads both the internal sales team and Partner/Reseller relationships. Laurie has extensive experience leading both internal and external teams through continual change and growth while achieving strong business results. She prides herself on creating an environment that is focused 100% on the customer. 

When it's time for a well-deserved break? Look for Laurie in Aruba enjoying sunset or adventuring on a jungle boat cruise. 


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Sr. Business Account Executive

His bravest moment? Leaving a company after 19 years to join a startup! With a degree in business from UW-Milwaukee, his goal is to make every customer a delighted customer. 

Since his days working on a paddlewheel riverboat, Peter has remained committeed to building customer relationships. 


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Data Engineer

When Justin is not coding for fun, you might find him back-country snowboarding or playing the upright bass in the UWM community orchestra. 

Justin graduated from Marquette University with a BS in Computer Science, and joined Team Scanalytics. From Intern to Software Engineer. Look out world!


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Hardware Engineer

Patrick comes to Scanalytics as a Summa Cum Laude graduate of UW- Milwaukee with a BS in Electrical Engineering. 

When not engrossed in work, Patrick enjoys playing retro video games and is a self-professed whiskey snob. He confessed that his bravest moment was trying tripe. 


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Front-End Developer

Travis enjoys coding. So much so that when his laptop stopped sending low-battery notifications, he started working on his own C# script to read battery power and send push notifications. He also enjoys rollercoasters. While his mad coding skills were honed at devCodeCamp, his pursuit of the meaning of life on roller coasters was born at Wisconsin Dells.