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Scanalytics Team
Floor sensor analytics

About Us

Scanalytics is among the top 10 fastest growing “Internet of Things” companies, measuring human behavior insights through intelligent floor sensors and a device-agnostic predictive analytics platform. The advanced algorithms translate consumer foot traffic into actionable data for real-time and historical access to the evolving trends in physical spaces. Using the floor sensor technology, businesses capture and analyze occupancy, traffic patterns and engagement times to increase conversions and improve ROI for their locations. With over 80 million impressions to date, Scanalytics has deployed SoleSensors across North America, Europe, Southeast Asia and Australia.

Founded in 2012, it all began when Joe Scanlin was shopping at a retail store and became interested in the methodologies in which companies with a physical footprint could understand human behavior. “The orientation of how I was standing, how long I was there, what I was looking at, the time of day; this told a story that I was giving them but no one was tracking,” says Scanlin.

It did not take long for a solution to come. Scanlin set to work developing the first version of what's now known as the SoleSensor, a smart floor sensor that measures 100% of foot traffic in physical spaces, and also tracks behaviors such as dwell time, turnover, and patience rates. Scanlin states, “our tools help businesses understand key points such as how long someone was standing in front of a product, and how that relates to their level of interest in purchasing it.”



Joe Scanlin - Scanalytics
Joe Scanlin
Co-Founder & CEO
Co-Founder & CEO, started his first company at 15 which he ran until he sold it at age 21. Through college he worked as a Market Analyst for the Wisconsin Innovation Service Center and ran an independent marketing agency. He served as a Squad Leader in the Marine Corps, received his Data Science Certificate from Stanford and has a varied background in science, software, and technology.
Kathy Hust - Scanalytics
Kathy Hust
Kathy is an executive leader with extensive experience in all aspects of P&L accountability including business operations, strategic planning, technology, sales, marketing, finance, and engineering. She is noted as a transformational leader with organizational agility who thrives through strong problem-solving acumen, complimented with a zeal for action and leadership courage to meet difficult business challenges. Prior to her role as President at Scanalytics Inc., Kathy’s past corporate experience includes progressive leadership roles coupled with substantial accomplishments and responsibilities at wireless industry leader U.S. Cellular, including Regional Vice President of the North Central Region where she led a team of 1,400 associates responsible for generating over 50% of channel revenues. Kathy serves on the Board of Directors of Mount Mary University, Boys and Girls Clubs of Greater Milwaukee, Zoological Society of Milwaukee and the Waukesha County Business Alliance, and as an Executive mentor for gener8tor Startup Companies and Launch Pad at the University of Wisconsin-Whitewater.
David Webber - Scanalytics
David Webber
Chief Technology Officer, has worked with a variety of sensor data from the scale of single bytes to big datasets spanning hundreds of terabytes. David worked as a research Post-Doc at the University of Wisconsin - Madison and completed the Wisconsin Entrepreneurial Bootcamp program. He received a Doctorate in Physics from the University of Illinois Urbana-Champaign.
Asim Asali - Scanalytics
Asim Asali
Hardware Engineer
Hardware Engineer, has a background in embedded, control system and analog circuits. Asim received an Associates degree from Yanbu Industrial College in Electrical Engineering. He obtained his Bachelor of Science in Electrical Engineering and minored in Math and Physics from Milwaukee School of Engineering (MSOE), where he is currently pursuing his Masters.
Laurie Poellinger - Scanalytics
Laurie Poellinger
Director of Sales Operations
Director of Sales Operations, Laurie leads both the internal sales team and Partner/Reseller relationships. With over 20 years of in-depth sales leadership experience, she has proven success in building strong relationships and teams through an interactive leadership style that motivates people and moves them to action. Laurie has extensive experience leading both internal and external teams through continual change and growth while achieving strong business results. Laurie prides herself on creating an environment that is focused 100% on the customer. Strengths include: Delivering results, improved customer engagement, talent development, and operational excellence.


Ramu Sunkara - Scanalytics
Ramu Sunkara
Skyline Labs, Inc
During the past 19+ years in the software industry, Ramu has played a key role and has consistently developed highly innovative and pioneering solutions at the intersection of leading-edge technology and business value. Most notably founding Andreesen Horrowitz-backed Quik.com that was eventually sold to Skype.
Dan Neely - Scanalytics
Dan Neely
Networked Insights
Founder and CEO of consumer intelligence platform Networked Insights. Before starting Networked Insights, Dan helped spin a technology out of Brightstar the British Telecom incubator called Vidus, the company was acquired after 16 months by @Road. Prior to that he was the Director of Strategy at Scient the fastest growing services company in history; Dan helped Scient growth to 2000 employees in 18 months and it had a successful IPO in 1999 and a market cap of $7 billion. Before Scient, he was part of the founding team at eSurance, the first online insurance company.
Don Schlidt - Scanalytics
Don Schlidt
Dedicated Computing
Don currently serves as the Chief Executive Officer for Dedicated Computing and brings more than 25 years of business and technology experience to high growth companies.
Anne Brouwer - Scanalytics
Anne Brouwer
McMillan Doolittle
Anne is a Senior Partner at McMillan Doolittle with extensive retail management and consulting experience. She has worked with numerous clients on retail strategy, developing new concepts, the customer experience and operational improvements. Anne leads McMillan Doolittle’s softlines consulting practice, and also works extensively in home, hardlines, and automotive segments, working with retailers, brands and suppliers.