Trade Show and Event Traffic Analytics
Analyze and Improve Event Visitor Traffic and Experiences
How did your trade show perform last week? Last year? Were your entries up? What was the most active area of your booth? What was your most popular show? What changes should you make next show and why?
Scanalytics SmartExhibit technology delivers this data and more. With our proprietary mat technology and powerful data and reporting capabilities, we deliver an unobtrusive solution to track your booth traffic and trade show analytics with unmatched accuracy.
With Scanalytics, when your boss asks “How did the show go?” you can finally say “Let me show you.”
Activate your event space.
We’ll first discuss your goals and objectives. After reviewing your space we’ll provide a recommendation on how best to accomplish those goals.
Start with an analysis of your space.
As industry experts in understanding how people move through built environments, Scanalytics will help you create a strong and efficient data system to capture accurate deeper visitor data and provide insights to ensure you’re able to make smarter decisions about your space.
We work with you to discuss your goals and objectives in understanding your space. We’ll conduct a full audit of your current data capture systems and once completed, will be able to offer you a variety of solutions to best accomplish the objectives. Learn more about our foot traffic system analysis.
Whether you’re interested in our proprietary floor sensors, have existing hardware in place like cameras or beam-counters, or looking for a new suite of tools and processes, we can help recommend the best path for you in order to help improve the visitor experience while also finding ways to improve revenues and decrease costs with more efficient traffic counting.
Benefits
Capture visitor traffic insights for more accurate entry and occupancy counts
Track engagements with displays, products to understand how long people are spending in areas of your space
Test space design changes for optimal engagement and conversions
Improve operational and energy costs by aligning staffing and resources to usage and traffic
Plan and test displays and marketing to improve traffic and conversions
Compare traffic event-to-event or historically to track improvements
Data and Applications
Entrance Data - Complete and comparative data to better understand trends
Occupancy Levels - Especially important in the current COVID uncertainty
Zone Engagements - Visits, conversions, and average duration
Entry and Zone Heat Maps - Steps and durations
Hands-free Triggering - Messaging and integrations with displays, video, kiosks
Path recreation - Into and throughout spaces and zones